Which song will be used in the Apple iPhone 12 Advert?

Apple iPhone 12
(Image credit: @EveryApplePro via Twitter)

See details of the new Apple iPhone 12 advert here 

With details of the Apple iPhone 12 being officially revealed on 13 October, 2020 it’s a good time to have a look at the music and artists that the tech giant has discovered over the years. Apple have introduced us to a vast amount of music that we have now come to love thanks to their TV commercials. As always, speculation is rising as to which artists and songs will feature in Apple’s iPhone 12 advert campaigns in 2020.

If you are in any doubt about Apple’s choice of music in their adverts, here’s a taster of some of their commercials and the music used through the years. Many of the songs used became hits soon after the ads aired on TV.

Apple adverts of the past:

Viewers may remember in the early 2000’s, Apple adopted some very colourful TV advertising for their Apple iPod commercials . They featured a silhouetted dancer holding the device while wearing earphones. The adverts became iconic and featured artists such as Daft Punk, Gorillaz and U2, one of the most successful bands of that decade.

Music: Jerk It out | Artist: Caesers

More info Here.

Music: Technologic | Artist: Daft Punk

More info Here

Track: Vertigo | Artist: U2

Music: Feel Good Inc | Artist: Gorillaz

iPhone adverts of the past:

Equally, Apple’s iPhone adverts have featured some ‘bangers’. Notably, some of the artists have been not quite so well known in recent years. Here’s a few more recent advertising campaigns that have featured songs that have gone on to become quite popular as a result.

iPhone 6STrack: Sally The Shape | Artist: Beans & Fatback

Music: I Will Follow YOU | Artist: Toulouse

More info Here.

The MacBook Air ad featured a song that quickly became popular…
Music: Trampoline | Artist: SHAED

More info Here.

iPhone X ads

We enjoyed a barrage of beautifully soundtracked commercials for the iPhone X as listed below…

Meet iPhone XMusic: Best Friend | Artist: Sofi Tukker Feat. NERVO & The Knocks & Alisa Ueno

iPhone X Opens In The DarkMusic: Off The Radar | Artist: Noga Erez

iPhone X Knows When You ChangeMusic: Attitude | Artist: Leikeli47

iPhone X Introducing FaceIDMusic: Turning Heads| Artist: NVDES

iPhone X Animoji YourselfMusic: All Night| Artist: Big Boi

iPhone X – A New LightMusic: D.Y.T. (Do Your Thing)| Artist: NVDES & REMMI

Apple iPhone X – UnlockMusic: Bang Bang (RD Burman Cover)| Artist: Pete Cannon

Apple iPhone X – Fly MarketMusic Track: Back Pocket Music Artist: Vulfpeck

iPhone XR Battery Life – Up LateMusic: Stay Awake | Artist : Julie Andrews

 

Apple Launch Event 2020

Apple Launch Event September 2020

We had thought the iPhone 12 may have got a mention on September 15, which is when Apple hosted its annual launch event. Unlike last year’s event revealing the iPhone 11 that was held in a packed Steve Jobs Theatre, Silicone Valley, this year’s was an online-only event. Details on the iPhone 12, Pro and Pro Max were instead revealed on an online event on 13 October 2020.