Warburtons’ ‘The Deliverers’ advert featuring Sylvester Stallone was one of the bakery brand’s most memorable and cinematic campaigns. The advert paid tribute to the dedication of Warburtons’ real delivery drivers, who worked tirelessly to bring fresh bread to homes across the UK every day.
In classic Hollywood style, Stallone took on the role of a heroic bread delivery man, re-enacting some of his most iconic movie moments — from dramatic chase scenes to motivational training montages — all given a light-hearted, bread-themed twist. Blending humour, action and nostalgia, the campaign showcased Warburtons’ proud British heritage while highlighting the hard work and determination behind each loaf. The tagline #TheDeliverers captured this perfectly, striking a balance between comedy and genuine admiration.
The Music in the Warburtons Deliverers Advert
Song: Eye of the Tiger
Artist: Survivor
Album: Eye of the Tiger
Released: 1982
‘Eye of the Tiger’ by Survivor remains one of the most iconic rock anthems ever recorded. Written specifically for Rocky III at the personal request of Sylvester Stallone, the song became a worldwide phenomenon following its 1982 release. It topped charts across the globe, sold millions of copies, and won the band a Grammy Award. With its instantly recognisable guitar riff and powerful lyrics about resilience and determination, the track became inseparable from Stallone’s underdog legacy in the Rocky series.
Decades later, its use in Warburtons’ advert was a fitting tribute — combining nostalgia, energy and humour while reinforcing the advert’s theme of persistence and pride in everyday heroes.