This new Warburtons advert titled ‘It Can Wait’ starring Hollywood A-lister George Clooney features a well known piece of classical music.
In the commercial we see the man we’ve all become familiar with; chairman Jonathan Warburton sat at his office desk waiting for the clock to reach 3 O’ clock. He then reaches across the desk to open his loaf of Warburtons bread, give it a sniff and place it in the toaster.
In a dream-like scene, the piece of toast is then seen in slow motion popping out of the toaster on to his plate ready to be buttered. The chairman is then interrupted by his secretary who excitedly says “Mr. Warburton, George Clooney is on the line”. As the Hollywood star appears on his laptop saying “Mr. Warburton, Johnny…” he decides to close the laptop lid and whispers to his secretary “It can wait” as he calmly continues to eat his deliciously prepared toast.
The advert concludes by saying ‘Bakers, Born and Bred’ while George Clooney is still there on the call saying “No, he’s not there. He’s making toast”.
This comical ad is the next in a string of Warburtons commercials gone by that have featured Hollywood stars. The British baking firm have none exceptionally well to feature stars such as Robert de Niro, Sylvester Stallone and The Muppets! Oh and let’s not forget Peter Kay as well!
The music in the 2021 Warburtons advert classical music advert
Music: Ave Maria | Artist : Bryony Purdue
The classical music in the 2021 Warburtons advert is a recording of the famous song ‘Ave Maria’. The piece consists of a melody by the French composer Charlies Gounod. The melody was superimposed over an earlier, slightly changed version of the Prelude No. 1 in C major by the German composer J. S. Bach in 1722. The version in the advert is performed by London-based singer Byony Purdue.
Another equally popular rendition of Ave Maria is that of the composition by Australian composer Schubert in 1825. Schubert’s rendition of Ave Maria is part of seven songs in Schubert’s Op.52 from Walter Scott’s popular narrative poem The Lady of the Lake. This piece is arguably one of Schubert’s most popular works.
Another performance of Ave Maria was used in an Amazon Prime advert in 2019.