Cadbury’s 2015 TV campaign ‘Triplets’ is a heartwarming and imaginative advert that captures viewers’ attention from the first frame. The story revolves around three babies in the womb, each reacting to the rhythmic beating of their hearts. As the heartbeat forms the underlying rhythm, the babies begin to move and sing with delight, creating an adorable and joyful scene. The advert conveys the message that you are never too young to crave a bar of Cadbury Dairy Milk chocolate, using humour and charm to make the point. Through clever use of sound design, expressive animation, and a warm narrative, the campaign appeals to viewers of all ages and reinforces Cadbury’s identity as a brand that combines fun, quality, and emotional resonance.
The Music in the Cadbury Dairy Milk Triplets Advert
Song: Joy
Artist: The Soil
Album: The Soil
Released: 2011
‘Joy’ is a standout track by South African a cappella group The Soil, renowned for their rich harmonies and innovative vocal arrangements. Featured on their self-titled debut album, the song blends traditional South African vocal techniques with contemporary rhythms, creating an uplifting and celebratory sound. Since its release in 2011, ‘Joy’ has been praised for its emotive delivery and intricate harmonies, helping the group gain international recognition. Its infectious energy and vibrant melody make it an ideal accompaniment for an advert that focuses on delight, discovery, and playfulness, while also highlighting the power of music to connect audiences emotionally with a brand.