Lloyds Bank marked its 250th anniversary with a beautifully produced advert that reflected the brand’s long history of supporting its customers. The commercial featured the bank’s iconic black horse — a timeless symbol of strength, trust and dependability — galloping through a series of emotional, visually stunning scenes.
Each moment represented the bank’s enduring presence through the highs and lows of its customers’ lives, from personal milestones to difficult times. The message was clear and heartfelt: Lloyds Bank has been by the side of the British public for generations, standing for stability, loyalty and reassurance. The advert’s cinematography and emotional tone created a powerful connection with viewers, perfectly complemented by its moving soundtrack.
The Music in the Lloyds Bank 250 Year Anniversary Advert
Song: Wings (Acoustic)
Artist: Birdy
Album: Fire Within
Released: 2013
The song featured in the advert is an acoustic version of Wings by English singer-songwriter Birdy, whose real name is Jasmine van den Bogaerde. Originally released in 2013 as the lead single from her second studio album Fire Within, Wings became one of Birdy’s signature songs, praised for its haunting vocals and emotional depth.
The acoustic rendition used in the Lloyds campaign stripped the song back to its core, allowing Birdy’s voice and the poignant lyrics to take centre stage. The track’s themes of love, memory and hope made it an ideal choice for a campaign celebrating endurance and connection over time. Wings also enjoyed international success and has since been featured in films, TV shows and other adverts, cementing its place as one of the defining ballads of the 2010s.