Stella have released a new 2021 Stella Artois advert titled “Stella Tips”. The advert featuring the classic Stella tune by Jean-Claude Petit celebrates the reopening of the hospitality sector by pledging an extra £500,000 for bar staff.
The TV commercial shows a very thirsty local patron celebrating the pub’s return. A voice-over explains that “for every pint served, Stella Artois will give one pound to bar staff tips so everyone feels welcome to be back”.
The campaign launched on 7 April and is backed by model Jodie Kidd and musician James Blunt, who own the Half Moon Inn and The Fox & Pheasant respectively. The initiative will be available to participating pubs until 9 May estimated to give £42 to more then 12,000 hospitality staff across the UK.
This advert follows on from Stella Artois’ artistic, animated campaign last year called ‘The Life Artois‘.
The music in the 2021 Stella Artois advert
Music: Theme from Jean De Florette | Artist : Jean-Claude Petit
The music in the 2021 Stella Artois advert is a rendition of the classic theme tune to the 1986 French period drama ‘Jean de Florette’. The theme was created by French composer and arranger Jean-Claude Petit.