Stella Artois launch a new global brand campaign with this animated advert titled “Musical Notes”. The warm, jazz-themed commercial highlights Stella Artois’ long association with the arts and film as a trumpeter walks in to a bar and begins to play. The musical notes fly away and slowly invite people to the bar. The advert concludes with a voice-over saying “Together again in the Life Artois”.

The music in the advert

Music: La Vie en Rose | Artist : Édith Piaf Cover

The trumpet music in the Stella Artois advert is a cover version of the 1945 song “La Vie en rose” by French singer-songwriter Édith Piaf.

The song became very popular in the US in 1950 with no fewer than seven different versions reaching the US Billboard charts. These were by Tony Martin, Paul Weston, Bing Crosby (recorded June 22, 1950), Ralph Flanagan, Victor Young, Dean Martin, and Louis Armstrong. It was popularly covered by Latin singer Thalia.