This advert by Sport England invites viewers to ‘Join the movement’ around the nation accompanied with music by Fatboy Slim. The commercial shows people up and down the country finding ways to get moving during lockdown. We’re invited to join the swinging, lifting, giggling, playing, improvising, amusing, swiveling and grooving. All-in-all, join the rest of the country in getting moving.
The music in the advert
Music: The Rockafeller Skank | Artist : Fatboy Slim
The music in the Sport England Join the movement advert is a 1998 electro-pop song “The Rockafeller Skank”” recorded by big beat musician and DJ Fatboy Slim (real name Norman Cook).
The song features repetitive lyrics “Right about now, the funk soul brother, Check it out now, the funk soul brother”. This is a truncated vocal sample of the track “I Fought the Law” by American rapper Lord Finesse. The song features many other samples as well. As a result, Fatboy Slim released 100% of the royalties to each artist who’s track was sampled.
The song reached number 6 on the UK Singles Chart, number 1 in Iceland and topped the UK Indie chart.