Music Track: Air on the G String

Music Artist: J S Bach

Hamlett Cigars famously used the same piece of classical piano music in all their TV commercials as shown in the video above from 1966 to 1997. Hamlet’s adverts became well known for being light-hearted and sometimes quite comical. Hamlet cigars were created in 1964 by the long-established U.K. tobacco marketing company Gallaher.

In the UK, TV advertising of cigarettes and tobacco were banned in 1971, while ads for pipe tobacco and cigars (such as Hamlet) were banned from TV broadcasting in 1991.

The famous classical peice of music in the advert is Air on the G String by the infamous German composer Johann Sebastian Bach.