This advert by Ford titled ‘Bring On Tomorrow’ promotes the new 2020 Electric Mustang Mach-E car. The Mach-E is one of 14 electrified vehicles that Ford are producing this year signalling a significant shift for the American car manufacturer.
The commercial shows the development stages of the all-electric Mustang Mach-E right through from design to build and testing. The ad also shows young people running, playing the drums and dancing.
The music in the advert
Music: Power | Artist : Kanye West
The music in the 2020 Ford Electric Mustang advert is a song called ‘Power’ recorded in 2010 by American rapper Kanye West featuring the soul singer Dwele. The track was released as the lead single from Kanye West’s strangely named fifth studio album ‘My Beautiful Dark Twisted Fantasy’.
‘Power’ was West’s come back single following a turbulent year previous (including his controversial incident at the 2009 MTV Video Music Awards). The song however only reached number 22 on the US Billboard Hot 100.
This song also featured on a recent Paco Rabanne advert for Invictus & Olympia fragrances.