Online employment-oriented service LinkedIn have launched their first TV campaign with this advert titled “What are you searching for?” The commercial features users of the platform revealing what they are really searching for in a job.
One members says “I’m searching for a job where I’m in charge.” Another goes on to say “that doesn’t feel like work,” followed by another young man who says “I’m searching for a job because it’s time to move out.” More members say “I’m searching for a job that’s creative,” “that shares my values” and “where I can have a lie-in.” The ad concludes by showing how real LinkedIn members have found the job they are looking for via LinkedIn.
The music in the LinkedIn advert
Music: Spring 1 | Artist : Max Richter, Andre de Ridder, Konzerthaus Kammerorchester Berlin & Daniel Hope
The music in the linkedIn advert is a classical re-composition of Vivaldi’s The Four Seasons: Spring 1. It was recorded and performed in a collaboration by German-born British composer Max Richter, German conductor André de Ridder, The Konzerthausorchester Berlin (German Symphony Orchestra) and British-Irish classical violinist Daniel Hope. The track can by downloaded from Amazon Music or ITunes.