O2’s 2014 advert titled “Be More Dog” highlights the TU Go app, which allows users to make calls and send texts from devices beyond their phones. The commercial takes a whimsical approach, showing everyday life through the perspective of a cat. Through its playful storytelling, the ad reminds viewers of the little moments in life that often go unnoticed, encouraging them to embrace the full possibilities of modern technology.
The advert balances humor and heart, emphasizing that life in the 21st century is full of surprises and conveniences that should be celebrated. It showcases O2’s branding as forward-thinking and playful, while also communicating the practical benefits of its TU Go app. The combination of clever visuals and music creates a memorable and engaging advert that resonates with viewers of all ages.
The Music in the O2 TU Go “Be More Dog” Advert
Music Track 1: Gymnopédie No.1
Artist: Erik Satie
Composed: 1888
Music Track 2: Misirlou
Artist: Dick Dale
Released: 1962
The soundtrack features two contrasting tracks. The first is “Gymnopédie No.1,” a calming and introspective piano piece by French composer Erik Satie, written in 1888. Its serene and gentle tone complements the reflective moments of the advert, highlighting the beauty in the small details of life.
The second track, “Misirlou,” is a fast-paced surf rock version recorded in 1962 by American guitarist Dick Dale. Famously featured in Quentin Tarantino’s 1994 film Pulp Fiction, this energetic track provides a playful contrast, amplifying the advert’s sense of fun and modernity. Together, the two pieces create a dynamic musical backdrop that enhances the ad’s whimsical and uplifting narrative.