Strongbow released a striking advert in 2013 to promote its pear cider, combining visually compelling imagery with a memorable soundtrack. The commercial captures the refreshing and crisp nature of Strongbow Pear Cider, showcasing the drink being enjoyed in a variety of lively social settings, from bustling pubs to relaxing outdoor gatherings. The advert emphasizes the bold, tangy flavour of the cider, while maintaining a modern, cinematic feel that sets it apart from typical beverage commercials.
The Music in the Strongbow Pear Cider Advert
Music: In the House, In a Heartbeat
Artist: John Murphy
Composed: 2002
The soundtrack for this Strongbow ad is the haunting and powerful “In the House, In a Heartbeat” by British composer John Murphy. Originally created for the 2002 post-apocalyptic thriller 28 Days Later, the track has become iconic for its tense, pulsating energy and dramatic crescendos.
In the Strongbow advert, the music is repurposed to lend a sense of intensity and excitement, perfectly complementing the visuals of the cider being poured and enjoyed. The combination of the dynamic track and striking cinematography gives the commercial a cinematic edge, making it stand out in the crowded world of beverage advertising.