In this 2013 Guinness advert, a powerful visual narrative of a clock unfolds, symbolizing the brand’s “Made of More” philosophy. The commercial shows a clock that longs to transcend its purpose, moving beyond marking time to embrace a deeper, more aspirational meaning. Through atmospheric visuals, the clock ventures through shifting landscapes and locations, each setting portraying its desire to live a life more meaningful, resonating with the Guinness brand’s message of striving for more.
The Music in the Guinness Clock Advert
Song: Bedrich Smetana
Artist: Bedrich Smetana
Composed: 1874-1879
The ad’s haunting soundtrack is the evocative piece Vltava (also known as The Moldau) from Má vlast (My Fatherland), a symphonic poem by the renowned Czech composer Bedřich Smetana. Written in the 1870s, Vltava vividly captures the journey of the Vltava River as it flows through the Bohemian countryside, an apt parallel for the journey of the clock in the ad. The music’s powerful, flowing melody underscores the clock’s transformation, imbuing the visual story with a haunting sense of grandeur and purpose.