In this 2013 Guinness advert, a simple clock is transformed into the hero of a powerful visual narrative, embodying the brand’s “Made of More” philosophy. The commercial follows the clock as it yearns to transcend its ordinary function of marking time, embarking on a symbolic journey to discover a life of greater meaning. Through a series of atmospheric and beautifully crafted scenes, the clock moves across diverse landscapes and locations, each portraying its aspiration to be more than it was designed to be. The story aligns perfectly with Guinness’ ethos of striving for excellence, perseverance, and embracing ambition.
The advert’s cinematic quality and attention to detail make it one of Guinness’ most memorable campaigns, demonstrating how visual storytelling and music can combine to create a deeply emotional impact. Its surreal yet poignant imagery has captivated viewers and helped solidify Guinness’ reputation for distinctive and aspirational advertising.
The Music in the Guinness Clock Advert
Music Track: Vltava (The Moldau)
Artist: Bedřich Smetana
Composed: 1874–1879
The haunting soundtrack is “Vltava,” a symphonic poem from Má vlast (My Fatherland) by Czech composer Bedřich Smetana. Written in the 1870s, the piece depicts the Vltava River winding through the Bohemian countryside, mirroring the clock’s journey and desire for something greater. Smetana’s flowing, evocative melody imbues the advert with grandeur and emotional depth, reinforcing the clock’s transformation and the brand’s message of striving to be “Made of More.”