Heineken promote the upcoming James Bond movie with this advert titled “Worth The Wait” starring Daniel Craig.
The advert features the James Bond actor in character alone in a bar pouring himself a Heineken before saying “hmm well worth the wait”.
The Heineken ad is an obvious nod to the much delayed secret agent movie, “No Time To Die”. The film had suffered some set backs since 2016 when development firs began. Danny Boyle was originally set to direct the film but then after “creative differences” left in 2018 and was replaced by Cary Joji Fukunaga. Craig has confirmed that this will be his final Bond film as his fifth appearance in series.
The music in the Heineken James Bond advert music advert
Music: Glory Box | Artist : Portishead
The music in the background of the Heineken James Bond advert is a song called “Glory Box” released as a single in 1995 by English electronic band Portishead.
The song which samples “Ike’s Rap II” by Isaac Hayes also features on Portishead’s 1994 debut album, “Dummy”.
The track in the ad features the lyrics:
“I’m so tired of playing
Playing with this bow and arrow
Gonna give my heart away
Leave it to the other girls to play”
Listen to the full song on Portishead’s YouTube video: