BMW promote the all-new BMW 8 Series Coupe with this TV ad set in Venice. The German car manufacturer shows how a life-long dream is realised as the luxury sports car is driven in a city where driving is normally impossible, namely The Grand Canal.
The music in the advert
Music: I’m Alive | Artist: Johnny Thunder
The music in the advert is the 1969 track I’m Alive by American R&B and pop singer Johnny Thunder (real name Gil Hamilton). I’m Alive was Thunder’s debut single which featured a b-side “Verbal Expressions of T.V”.