Carlsberg added another entertaining instalment to its long-running ‘If Carlsberg Did’ campaign with this light-hearted and imaginative TV advert. This particular spot reimagined something as ordinary as a haircut in true Carlsberg fashion — turning it into an experience worth celebrating. Set in a stylish barbershop, the commercial features a girl group barbershop quartet performing an unexpected rendition of the 1989 Eurodance classic Pump Up The Jam.
Their lively, harmonised performance creates a fun and uplifting atmosphere that fits perfectly with Carlsberg’s signature blend of humour and creativity. As with previous adverts in the series, the campaign played on the idea that if Carlsberg did everyday things, they’d be the best in the world — even when it came to haircuts.
The Music in the Carlsberg Barbershop Advert
Song: Pump Up The Jam
Artist: Capitaine Ploufe
Album: –
Released: 2015 (advert version)
The track featured in the advert is a unique barbershop-style cover of Pump Up The Jam by Capitaine Ploufe, a Paris-based music production company known for crafting inventive reinterpretations of popular songs for television and advertising. The original Pump Up The Jam, released in 1989 by Belgian group Technotronic, became one of the defining dance anthems of its era — blending house beats with infectious rap vocals to create a global hit.
Capitaine Ploufe’s version gives the song a playful twist, replacing its electronic energy with rich vocal harmonies and a retro barbershop arrangement. The clever reimagining pays tribute to a late-80s classic while perfectly matching the advert’s quirky, feel-good tone.