Marks & Spencer’s Christmas TV adverts are always highly anticipated, and the 2014 edition brought something extra special as part of their social media campaign #FollowTheFairies. This enchanting advert introduces us to two mischievous but magical fairies named Magic and Sparkle, who secretly spread festive joy.
The commercial follows the pair as they leave little surprises to brighten people’s lives in the run-up to Christmas — from decorating drab settings with a festive touch to delivering unexpected seasonal cheer. The campaign cleverly extended beyond TV, with the fairies also “appearing” on social media to interact with fans and keep the festive magic alive online.
The Music in the M&S Christmas 2014 Advert
Song: Fly Me to the Moon
Artist: Julie London
Written by: Bart Howard (1954)
Julie London’s version recorded in 1963
The soundtrack to this M&S advert is “Fly Me to the Moon,” the timeless jazz standard written by Bart Howard. While the song has been covered countless times — most famously by Frank Sinatra — the advert instead uses the sultry 1963 rendition by American singer Julie London. London’s smoky, elegant vocal style gives the advert a nostalgic warmth, perfectly complementing the fairies’ magical and whimsical presence.