HSBC launched a vibrant and uplifting advert to promote their Advance bank account, featuring a group of supportive “pink ladies” rallying behind a fashion designer as she works on her creations. The commercial radiates a sense of camaraderie, encouragement, and empowerment, showing how HSBC aims to help its customers pursue their dreams with confidence and determination. Through colourful visuals, dynamic movement, and a celebratory atmosphere, the advert highlights the brand’s commitment to fostering ambition and supporting personal growth in everyday life.
The Music in the HSBC Advance ‘Pink Ladies’ Advert
Song: Grow Till Tall
Artist: Jónsi
Album: Go
Released: 2010
The soundtrack for the advert is Grow Till Tall by Jónsi, the frontman of the Icelandic post-rock band Sigur Rós. Known for his ethereal vocals and atmospheric compositions, Jónsi brings a sense of uplift and inspiration to the track, perfectly complementing the advert’s theme of ambition and encouragement. The song’s soaring melodies and reflective tone add emotional depth to the visuals, reinforcing the narrative of growth, support, and empowerment. Over the years, Jónsi’s work has been celebrated for its cinematic quality, making Grow Till Tall an ideal choice for a campaign that seeks to inspire and resonate with viewers on both a personal and aspirational level.