Cadbury – Unwrap Joy

Cadbury’s festive 2013 advert spreads Christmas cheer with a delightful and whimsical concept. The commercial shows crowds of excited children waking up on Christmas morning and magically “unwrapping” an entire street, transforming it into a winter wonderland of surprises. The joyous visuals capture the excitement and wonder of the holiday season, positioning Cadbury as a brand that adds magic and sweetness to Christmas celebrations. The upbeat energy and playful storytelling make the ad instantly memorable and perfect for family audiences.

The Music in the Cadbury Christmas 2013 Advert

Music Track: Marshmallow World
Artist: Darlene Love
Album: Single
Released: 1963

The soundtrack to this advert is Darlene Love’s 1963 rendition of the classic Christmas song “Marshmallow World.” Originally written in 1949 by Carl Sigman (lyrics) and Peter DeRose (music), the song celebrates the whimsical joys of winter. Love’s upbeat and cheerful performance complements the ad’s playful visuals, creating a festive atmosphere that perfectly captures the spirit of Christmas. Previous versions of the song had been hits for artists such as Bing Crosby, the Lee Gordon Singers, and Sonny Burke and his Orchestra in 1950, but Love’s version remains iconic for its joyful energy.