This Sainsbury’s Christmas 2021 advert set to the song “At Last!” immerses viewers in to a single-pan shot around a family house at Christmas time.
The camera travels through the house experiencing every detail of this Christmas experience while family members are frozen in time.
Sainsbury’s have purposely focused on that great Christmas tradition the Christmas dinner. Focusing on what really matters about this much-anticipated event, spending quality time with loved ones, catching up and just having fun together.
The ad ends with a message from English actor, broadcaster and writer Stephen Fry: “It’s been a long time coming, so let’s make it a Christmas to savour.”
The music in the Sainsbury’s Christmas 2021 advert
Music: At Last | Artist : Etta James
The music in the Sainsbury’s 2021 Christmas advert is the 1960 version of the song “At Last!” performed by R&B singer Etta James.
“At Last!” is the title song of James’ debut album in 1960 and became her signature song. The track became her second number two R&B hit single crossing over to pop radio to recah number 47 on the US Billboard Hot 100. Despite this modest peak chart position, “At Last!” is very well-known and played regularly.
A cover version of At Last was recorded by Norwegian singer-songwriter Ane Brun for an advert for the electric car Polestar 2.