This memorable Jackpotjoy advert from 2012 takes viewers to a drag racing track — but with a hilarious twist. Instead of high-speed race cars, we see an elderly couple competing in a race using motorised wheelchairs, putting them through their paces in an unexpectedly intense showdown.
At the finish line, British actress Barbara Windsor, known for her iconic roles in Carry On films and EastEnders, waves the chequered flag and cheerfully exclaims:
“What would you do? Just for the jackpot joy of it!”
The advert blends humour, charm, and a sense of fun — perfectly matching Jackpotjoy’s light-hearted brand identity and tagline.
Music in the Jackpotjoy Advert
Music Track: I Believe In A Thing Called Love
Music Artist: The Darkness
Album: Permission to Land
Year: 2003
The upbeat and instantly recognisable soundtrack to this Jackpotjoy advert is “I Believe In A Thing Called Love” by English rock band The Darkness. Released in 2003 as the third single from their debut studio album Permission to Land, the song became a massive hit, reaching number 2 on the UK Singles Chart.
With its high-pitched vocals and energetic guitar riffs, the track adds excitement and a tongue-in-cheek rock ’n’ roll attitude to the quirky racing scene — perfectly capturing the ad’s playful, feel-good spirit.
Reception
The combination of humour, nostalgia, and classic British rock made the advert a standout moment in Jackpotjoy’s campaigns. Barbara Windsor’s appearance added an extra layer of charm and familiarity, making it one of the brand’s most fondly remembered commercials.