In May 2012, Volkswagen UK launched a poignant television commercial for the Polo, titled “Dad.” The 90-second advert chronicles the evolving relationship between a father and his daughter, capturing key moments from her birth to her departure for university. The narrative emphasizes themes of protection, love, and the passage of time, culminating in the father gifting his daughter a new Polo, symbolizing his continued care and support.
The Music in the Volkswagen Polo “Dad” Advert
Music Track: Whispers & Stories
Artist: Sniffy Dog
Released: 2012
The emotional depth of the advert is enhanced by the track “Whispers & Stories,” composed specifically for the campaign by Sniffy Dog, a UK-based music and sound design company specializing in creating original compositions for advertisements. The piece features a tender refrain, “I’ll watch over you,” which resonates throughout the commercial, aligning perfectly with the narrative’s themes of paternal care and protection. The song’s dreamy, ambient style draws comparisons to Beach House’s “Take Care,” leading to discussions about its similarities and the creative process behind its composition.
The advert and its accompanying music received widespread acclaim for their emotional impact and storytelling, contributing to the success of the Volkswagen Polo’s marketing campaign.