Chanel’s Coco Mademoiselle advert continues to celebrate elegance, independence, and a hint of playful mischief, starring Keira Knightley and Alberto Ammann. Directed by Joe Wright, the short film showcases the duo in a series of stylish and cinematic sequences that reinforce the perfume’s brand image. Knightley and Ammann are no strangers to Chanel campaigns, having appeared in previous adverts for the luxury brand, bringing familiarity and sophistication to the new spot.
The commercial emphasizes the allure and confidence of the Coco Mademoiselle wearer, blending fashion, narrative, and music to create a memorable viewing experience.
The Music in the Chanel Coco Mademoiselle Advert
Music Track: It’s A Man’s Man’s Man’s World
Artist: Joss Stone
Album: Mind Body & Soul
Released: 2004
The soundtrack is a soulful rendition of the classic “It’s A Man’s Man’s Man’s World,” performed by British singer Joss Stone. The original song was written and recorded by James Brown with Betty Jean Newsome in 1966 and has since been covered by a range of artists, including Tom Jones (1968), Cher (1995), Etta James (2006), and Seal (2008). The song has also been performed live in high-profile one-off events, such as Christina Aguilera at the 2007 Grammy Awards and Joshua Ledet on season eleven of American Idol.
Joss Stone’s powerful vocals add a contemporary yet timeless feel to the advert, perfectly complementing the elegance and boldness of the visual storytelling.