Lynx, known for its bold and often provocative advertising, released this memorable 2011 commercial as part of their Fallen Angels campaign to promote Lynx Excite deodorant. The advert stars Kelly Brook and features several archangels dramatically falling from the sky into the streets of an Italian town—or so it seems.
The storyline shows the angels being drawn to the scent of Lynx Excite worn by a lone man on the street. As the angels finally locate him, they abandon their halos, which crash to the ground, while a voice-over declares, “Even angels will fall.” The humorous and slightly cheeky narrative perfectly fits Lynx’s branding, emphasizing the irresistible allure promised by their fragrance.
Interestingly, although the setting appears to be Italy, the advert was actually filmed on location in Split, Croatia, making use of the city’s picturesque streets and architecture to enhance the visual appeal of the campaign.
The Music in the Lynx Excite “Even angels will fall” Advert
Music Track: Sexy Boy
Music Artist: The Fallen Angels
Album: N/A
Released: 2010
The soundtrack for this advert, “Sexy Boy”, was performed by the London-based all-female choir The Fallen Angels. Released in 2010, the ethereal vocals add a heavenly yet playful tone, perfectly complementing the concept of angels drawn to the captivating scent. The music helps elevate the fantasy-like quality of the commercial while maintaining the brand’s cheeky and memorable tone.