This Sky Bet advert featuring Roy Keane promotes their new betting app. The commercial shows the ex Manchester United star rushing to get to a football match. After dodging selfies, merchandise sellers, and interviewers he finally gets his seat in the stands.
However his efforts are quashed as football pundit Micah Richards stands up and gets in the way of his view of the match. A voice-over says “Follow an experience that doesn’t get in the way. Choose the UK’s No1. betting app”.
The music in the Sky Bet advert
Song: Yea Yeah
Artist: Atomic Drum Assembly
Album: Meant for This
Listen/Download: Amazon Music
The music in the Sky Bet advert with Roy Keane is a song called ‘Yea Yeah’ by London-based act Atomic Drum Assembly. The track features on his EP ‘Meant for This’ that was released in 2019.
The version in the advert is a slightly remixed version that we currently have not found commercially however you can listen to the original remix in this YouTube video from the artist’s official channel: