HSBC have just launched a brand new campaign for 2020. The advert once again stars Richard Ayoade who asks viewers “Where are you from?”
The commercial focuses on national identity as Ayoade ponders over whether identity is “where your parents are from”, “where you find yourself” or “where your heart is”. All this to a piece of music from the musical Oliver! He then suggests that “perhaps it’s not where you are from, but where do you feel at home”. In the wake of the looming Brexit date at the end of January, this advert becomes quite poignant as it concludes by the actor saying “We are not an island, we are home to so much more.
This new advert follows on from HSBC’s “We are not an island” advert which highlighted how Britain has been influenced by the wider world.
The music in the advert
Music: Consider Yourself | Artist : Davy Jones / Lionel Bart
The music in the 2020 HSBC advert is the West End musical song “Consider Yourself” originally recorded in 1960 for the West End and Broadway musical “Oliver!” In the 1968 film version, “Consider Yourself” is performed in the market and led by Jack Wild’s Artful Dodger. The song was written by London-born composer Lionel Bart and introduced by English singer-songwriter Davy Jones.