Online mortgage broker Habito have launched this new advert campaign titled ‘Hell or Habito’. The colourful, animated commercial dramatises the hellish confusion and stress associated with the mortgage application process. Habito claims to offer its customers an easier and less stressful experience as the ad graphically tells a story of two halves from mortgage hell to fluffy clouds, and winged house-keys for homeowner heaven.
The music in the advert
Music: Machine Gun | Artist : Noisia
The music in the Hell or Habito advert is a 2010 song called ‘Machine Gun’ by Dutch electronic music trio Noisia. The band consists of members Nik Roos, Martijn van Sonderen and Thijs de Vlieger from Groningen, Netherlands. They produce a wide variety of music including drum and bass, dubstep, breakbeat and house. ‘Machine Gun’ was the first single released from the band’s debut album “Split the Atom”