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I Saw It First – Cooler than your average – UTILITY


Women’s online fashion retailer I Saw It First (.com) showcases their spring collection with this advert. The commercial features a model on top of a skyscraper wearing the brand’s hottest trend, UTILITY style pieces.

The music in the advert

Music: Cockiness (Love It) | Artist: Rihanna

The music in the I Saw It First spring 2019 advert is the 2011 hit Cockiness (Love It) by Barbadian singer-songwriter Rihanna. The track is taken from her sixth studio album Talk That Talk.

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