IKEA Advert – The Night Club


This new TV advert video by IKEA with the slogan “Tonight is To Sleep” shows a group of people in their bed clothes on what at first appears to be a night out. On entering the night club the group find a room full of beds. The furniture brand’s campaign is aiming to “rally the nation to reclaim the still of the night and fall back in love with sleep”. #WonderfulEveryday

The music in IKEA the advert

Music: In Dreams | Artist: Roy Orbison

The vocal music in the IKEA video is the 1963 song In Dreams by American singer-songwriter Roy Orbison. The song became the title track to Orbison’s album of the same name released later that year.

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Mike Sumic
Mike Sumic
1 year ago

Lovely advert. But if you know the song, just as it fades out in the advert, it should continue
But just before the dawn, I awake and find you gone
I can’t help it, I can’t help it, if I cry
I remember that you said goodbye
Which destroys the image somewhat.

Mike Sumic
Mike Sumic
1 year ago

Lovely advert. But if you know the song, just as it fades out in the advert, it should continue
But just before the dawn, I awake and find you gone
I can’t help it, I can’t help it, if I cry
I remember that you said goodbye
Which destroys the image somewhat.