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IKEA Advert – The Night Club


This new TV advert video by IKEA with the slogan “Tonight is To Sleep” shows a group of people in their bed clothes on what at first appears to be a night out. On entering the night club the group find a room full of beds. The furniture brand’s campaign is aiming to “rally the nation to reclaim the still of the night and fall back in love with sleep”. #WonderfulEveryday

The music in IKEA the advert

Music: In Dreams | Artist: Roy Orbison

The vocal music in the IKEA video is the 1963 song In Dreams by American singer-songwriter Roy Orbison. The song became the title track to Orbison’s album of the same name released later that year.

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Mike Sumic
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Mike Sumic

Lovely advert. But if you know the song, just as it fades out in the advert, it should continue
But just before the dawn, I awake and find you gone
I can’t help it, I can’t help it, if I cry
I remember that you said goodbye
Which destroys the image somewhat.

Mike Sumic
Guest
Mike Sumic

Lovely advert. But if you know the song, just as it fades out in the advert, it should continue
But just before the dawn, I awake and find you gone
I can’t help it, I can’t help it, if I cry
I remember that you said goodbye
Which destroys the image somewhat.

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