This new TV advert video by IKEA with the slogan “Tonight is To Sleep” shows a group of people in their bed clothes on what at first appears to be a night out. On entering the night club the group find a room full of beds. The furniture brand’s campaign is aiming to “rally the nation to reclaim the still of the night and fall back in love with sleep”. #WonderfulEveryday
The music in IKEA the advert
Music: In Dreams | Artist: Roy Orbison
The vocal music in the IKEA video is the 1963 song In Dreams by American singer-songwriter Roy Orbison. The song became the title track to Orbison’s album of the same name released later that year.