This new TV advert video by IKEA with the slogan “Tonight is To Sleep” shows a group of people in their bed clothes on what at first appears to be a night out. On entering the night club the group find a room full of beds. The furniture brand’s campaign is aiming to “rally the nation to reclaim the still of the night and fall back in love with sleep”.
The music in the advert
Music: In Dreams | Artist: Roy Orbison
The vocal music in the IKEA advert is the 1963 song In Dreams by American singer-songwriter Roy Orbison. The song became the title track to Orbison’s album of the same name released later that year.