John Lewis’ 2025 TV advert celebrates 100 years of the retailer’s iconic Never Knowingly Undersold promise, offering a sweeping look at British life across the decades. The commercial traces the evolution of haircuts, fashion trends, and homeware, showing how John Lewis has adapted to changing times while consistently delivering value and quality.
Each scene highlights items sold by the retailer in their respective eras, reinforcing the enduring relevance of the Never Knowingly Undersold guarantee. The advert combines nostalgia, humour, and attention to detail, creating a visually engaging journey through the past, present, and future of British life.
The Music in the John Lewis 2025 Advert
Song: The Beat Goes On (Cover)
Artist: Mike Skinner
Album: –
Original artist: Sonny & Cher
Original release: 1967
The soundtrack for the advert is a cover of Sonny & Cher’s 1967 classic The Beat Goes On, performed by Mike Skinner. The original track became a pop hit, notable for its catchy rhythm and lyrics reflecting the continuous flow of life. Skinner’s modern reinterpretation gives the song a contemporary, UK-influenced production while preserving its upbeat and flowing essence, perfectly complementing the advert’s theme of continuity through changing times.
Mike Skinner is best known as the creative force behind The Streets, a ground-breaking UK music project that brought a distinctly British voice to garage, hip-hop, and electronic music in the early 2000s. Renowned for his sharp storytelling, witty lyrics, and innovative production, Skinner has been influential in shaping modern UK urban music. His involvement in the John Lewis advert adds a layer of contemporary credibility, bridging nostalgia with modern British culture. By reimagining a classic pop track, Skinner reinforces the advert’s message that while times and styles evolve, John Lewis’ commitment to its customers remains constant.