Strongbow have released this advert ready for the festival season of 2018 with the tagline “Let’s Own It”. The ad invites viewers to “Own the destination, own ice cold, own turning up, own turning it on. Own whatever, wherever from the first sip, to the last drop”.
The music in the advert
Music: Come With Me Now | Artist: Kongos
The music playing in this advert is the 2012 song by South African rock band Kongos. The track is taken from their 2nd album “Lunatic”. In 2014, the band was signed by Epic Records and re-released Lunatic resulting in Come With Me Now being certified Platinum by the RIAA which signifies over a million record sales. It featured in the motion picture The Expendables 3 which contributed to this success.