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AXA – The Dancer

This inspirational TV advert by AXA features Taylor Haines training hard to become a dancer. She takes on the challenge despite having a prosthetic leg. The commercial for the insurance company goes on to say that “AXA is invested in over 500 research projects to make people’s lives better and safer” which includes advances in prosthetics technology. You can follow Taylor’s story in this YouTube video

The music in the advert

Music: I Shall Rise Artist: Karen O

The piece of music in the advert is the 2015 track I Shall Rise (From”Rise Of The Tomb Raider”) by South Korean-born American singer-songwriter Karen Lee Orzolek better known by her stage name of Karen O. The song is available to download from the music services shown below.

Download track on iTunes  Download track on Amazon Music

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Maureen Onions
Maureen Onions

Fantastic advert suburb music what a strong way to deliver the message