Lacoste’s 2014 advert captured the brand’s philosophy with style, energy, and cinematic flair. Titled “Life is a Beautiful Sport”, the commercial showcased a series of individuals taking daring leaps, symbolic of courage, ambition, and the joy of living fully. Each scene conveyed movement, athleticism, and the spirit of challenge, reflecting Lacoste’s message that life itself is a sport to be embraced with confidence and passion. Through striking visuals, dynamic editing, and a strong thematic throughline, the advert combined elegance and excitement, perfectly aligning with Lacoste’s brand identity.
The Music in the Lacoste Life is a Beautiful Sport Advert
Song: You & Me (Flume Remix)
Artist: Disclosure
Album: Settle (Deluxe Edition)
Released: 2013
The soundtrack for the advert is the Flume remix of You & Me by British electronic duo Disclosure, featuring vocals from Eliza Doolittle. The original track, included on Disclosure’s 2013 album Settle, became a standout electronic hit for its smooth vocals and innovative production. Flume’s remix adds a layered, atmospheric energy with cascading beats and a cinematic build-up, perfectly complementing the advert’s sense of motion, risk, and exhilaration. The remix transforms the song into a dynamic, uplifting soundtrack that mirrors the leaps and daring spirit of the individuals in the commercial. By pairing cutting-edge music with bold visuals, Lacoste reinforced the idea that life — like sport — is to be approached with style, courage, and joy.