MoneySuperMarket’s 2015 advert brought humour, style, and star power together in one memorable campaign. Set in South Central Los Angeles, the commercial follows Phil, who exudes confidence after saving on his car insurance. The advert captures his “epic” transformation, with comedic flair and a playful swagger as he navigates the streets, showcasing the joy of getting a great deal. Adding to the star-studded appeal, the legendary Snoop Dogg makes an appearance, lending his iconic presence to the scenes and amplifying the advert’s cool, fun energy. The combination of celebrity cameo, humour, and relatable savings messaging ensures the advert stands out as both entertaining and effective.
The Music in the MoneySuperMarket Epic Advert
Song: Who Am I?
Artist: Snoop Dogg
Album: Doggystyle
Released: 1993
The soundtrack for the advert is Who Am I? — also known as Who Am I (What’s My Name?) — performed by Snoop Dogg. Originally released on his 1993 debut album Doggystyle, the track became one of Snoop Dogg’s most recognisable songs and a defining anthem of West Coast hip-hop. With its smooth G-funk beats, playful lyrics, and signature laid-back flow, the song embodies the confidence and swagger that perfectly align with Phil’s “epic” persona in the advert. Beyond its initial success, Who Am I? has influenced generations of hip-hop artists and remains a cultural touchstone, making its inclusion in the MoneySuperMarket campaign a clever nod to both style and attitude.