Cadburys latest advert features ‘Keith’ the logistics manager boogieing to on-hold music in his office. He eats a piece of Cadbury Dairy Milk bar and proceeds to sing, make some groovy moves in his office chair and even swing it around a few times. Using the hashtag #FreeTheJoy, Cadburys have moved away from their Joyville campaign.
The music in the Cadbury “I Can Boogie” advert
Music: Yes Sir, I Can Boogie | Artist: Baccara
The boogie music in this Cadbury advert is the 1977 disco hit called ‘Yes Sir, I Can Boogie’ recorded in 1977 by Spanish Duo Baccara.
This disco song was a hit across Europe and became the duo’s sole number one single in the UK reaching the top spot for one week on the UK Singles Chart.