In January 2012, Virgin Money launched its “40 Years of Better” television advert to commemorate the brand’s four-decade journey from its origins in music to its expansion into banking. The commercial, directed by Duncan Jones, showcases the evolution of the Virgin Group, highlighting its ventures from Virgin Records to Virgin Atlantic and beyond. The advert opens with the iconic sound of Mike Oldfield’s “Tubular Bells,” the first album released by Virgin Records in 1973, setting a nostalgic tone that underscores the company’s rich history
Throughout the commercial, the messaging emphasizes Virgin Money’s focus on improving financial experiences over the past four decades.
The Music in the Virgin Money “40 Years of better” Advert
Music Track: Tubular Bells (intro)
Artist: Mike Oldfield
Album: Tubular Bells
Released: 1973
The opening of the advert features the haunting and instantly recognizable tubular bells intro by British musician Mike Oldfield. Originally released in 1973 on his debut album Tubular Bells through the Virgin Records label, the piece became iconic after its use in The Exorcist film soundtrack. Its inclusion in the Virgin Money advert adds gravitas and a sense of timelessness, perfectly complementing the celebration of 40 years of “better” banking.