This Homebase advert showcases the brand’s mission to help customers “make a house a home”, featuring a creative and visually captivating display. The commercial shows a tower of containers and rooms stacked together, each representing different home spaces — from living areas and bedrooms to gardens and kitchens — all filled with Homebase products that bring personality and warmth to every space.
The advert cleverly highlights the idea that a home is built not just from materials, but from the touches and details that make it unique.
Music in the Homebase Advert
Music Track: Young Folks
Music Artist: Peter Bjorn & John
Album: Writer’s Block
Year: 2006
The upbeat and instantly recognisable soundtrack to this Homebase advert is “Young Folks” by Peter Bjorn & John, the Swedish indie-pop trio consisting of Peter Morén, Björn Yttling, and John Eriksson.
Originally released in 2006 as the lead single from their album Writer’s Block, the song became a global hit, celebrated for its distinctive whistling hook and catchy rhythm. It reached the Top 20 in several European charts and has been widely used in television, film, and advertising since.
Homebase had previously used Young Folks in earlier advertising campaigns, and its return here brings a sense of continuity and familiarity, reflecting the brand’s approachable and upbeat personality.
Reception
The combination of imaginative visuals and the cheerful, feel-good soundtrack helped make this campaign memorable. The use of Young Folks perfectly complements the brand’s theme — refreshing, creative, and full of life — much like the homes their customers create.