Lynx (known as Axe in some markets) launched this memorable advert to demonstrate its cheeky message: “Spray more, get more.” The humorous and slightly over-the-top concept quickly became a talking point, so much so that Specsavers created a parody, a sure sign of the original ad’s popularity and cultural impact.
The commercial blends humour with the brand’s signature bold, confident style, showing that a little spray of Lynx can dramatically increase attention and allure in everyday situations. The ad is still remembered for its witty approach and memorable soundtrack.
The Music in the Lynx Spray More Advert
Music: Dies Irae
Artist: Karl Jenkins
The soundtrack for the Lynx advert features Dies Irae, a dramatic and stirring composition by Welsh composer Karl Jenkins. Its orchestral intensity and classical gravitas create a humorous contrast with the lighthearted visual gags, enhancing the overall impact and memorability of the commercial.