This new advert promotes the Citroën C4 and e-C4 100% electric range of cars. In the ad, viewers follow a nostalgic journey through time starting from 1950 to the present day. Throughout the commercial we see the latest C4 model driving through these different periods of time while people are singing “Oh Happy Day”.
The ad concludes with a voice-over saying “Technology and comfort in one, now with a 50 year warranty” and “The French car that speaks your language”.
The music in the new Citroen C4 advert
Music: Oh Happy Day (cover) | Artist : The Edwin Hawkins Singers
The song being sung in the 2021 Citroën C4 advert is called “Oh Happy Day”. The song is a gospel music arrangement of an 18th-century hymn. It was originally released in 1968 by American gospel musicians The Edwin Hawkins Singers.
The Edwin Hawkins’ arrangement originates from a hymn written in the mid-18th century called “O happy day, that fixed my choice” by English clergyman Philip Doddridge. “Oh Happy Day” reached number 1 in the charts in France, Germany and the Netherlands, number 2 in the UK Singles Chart and number 4 on the US Singles Chart.
There have been many cover versions of ‘Oh Happy Day’ including notable recordings by Quincy Jones in 1969, Aretha Franklin in 1987. The song also featured in the 1993 American comedy sequel film Sister Act 2: Back in the Habit.