Toyota promote their December Sales Event with this new TV advert. The heart-warming ad shows military servicemen and women being welcomed homed in style by their families for Christmas.
The commercial begins with a family taking boxes to the airport. When they arrive, they hand out pieces of yellow paper to people. Later when the service men and women arrive down the stairs at the terminal, the people hold the paper up to form a giant yellow ribbon as a visual token of support and thanks. The ad then says “Let’s bring everyone closer this holiday’.
The music in the advert
Music: Welcome Home | Artist : Joy Williams
The music in the Toyota Sales Event advert is a 2015 song called ‘Welcome Home’ performed by American singer-songwriter Joy Williams. The song was co-written by Matt Morris and features the lyrics “Hello, I’ve been waiting for you. I didn;t know if you’d recognise my voice”. The track is taken from Joy’s fifth studio album ‘Venus’. These lyrics are very poignant and fit the message of the advert well.