This advert by Funding Circle titled “Help your business fly” promotes the peer-to-peer lending service that allow investors to lend money directly to small and medium-sized businesses. The ad features a children’s yellow superhero ride which appears to come alive when a child puts her money in the machine.
The superhero is later joined by more children’s amusement rides that sour in to the air. The perfect metaphor for Funding Circle as a voice-over says “Join the thousands of businesses who have taken out a fast, affordable Funding Circle loan and help your business fly”.
The music in the advert
Music: Ordinary Hero | Artist : Tom Player
The instrumental music in the Funding Circle advert is a piece called “Ordinary Hero” which was composed by British composer Tom Player. Tom is a regular composer for adverts and film trailers and is best known for his work on highly successful titles such as The Hobbit and Games of Thrones. The full song can be heard on the YouTube video below