This TV ad by Mini promotes the integration of Amazon Alexa on their cars by demonstrating all the handy uses of the virtual assistant. These include, asking Alexa to play some jazz, order a pizza, check for movie premiers and activating the lights at home.
The music in the advert
Music: Holding It Down | Artist : Jamie N Commons
The music in the Mini Aamzon Alexa 2019 advert is a song called ‘Holding It Down’ recorded by British folk-rock singer-songwriter Jamie N Commons. The song has not been released for download as yet.
The now London-based artist has recorded many tracks for TV commercials including Stella Artois, Levi’s, Littlewoods and the BBC Rio Olympics promotion.