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Bodyform – Viva La Vulva


Feminine hygiene products brand Bodyform have released this TV ad campaign aimed to fight the stigma around talking about a women’s vulva. The brand promotes their range of intimate wash products Bodyform PureSensitive™ that are designed to clean sensitive areas without irritating the skin.

The music in the advert

Music: Take Yo’ Praise | Artist: Camille Yarbrough

The music in the Bodyform TV video is a 1975 song called Take Yo’ Praise by American musician Camille Yarbrough. The track is taken from her debut album The Iron Pot Cooker. The vocals in the song were famously sampled in the 1999 hit “Praise You” by Fat Boy Slim.

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