This new Google advert titled “It Starts With Summer” featuring music with steel drums shows us how we are all searching for something.
The commercial begins by telling us that there are 68 million people in the UK. We then see a series of images related to various popular searches made on Google.
The 180 second advert concludes by asking ‘What are you searching for this summer?’ before telling us to ‘Search On’.
Google’s rise to domination on the search engine stage began in the late 1990s when the search engine used domains from Stanford University. The domain Google.com was registered on 15 September, 1997. By the mid- noughties, Google had grown in the one of the world’s largest media companies.
Now Google is part of the parent company called Alphabet based in Mountain View, California after a restructuring of Google in October 2015. In 2020 Alphabet’s total revenue reached over 185 billion US Dollars and became the fourth US company to reach a $1 trillion market value.
The steel drum music in the Google 2021 advert
Music: All Under One Roof Raving | Artist : Jamie XX
The music in the 2021 Google It Starts With Summer advert is a song called ‘All Under One Roof Raving’ that was released in 2014 by English electronic music producer Jamie XX.
The song features steel drum sounds and contains crowd noise and vocal samples from 90s rave film footage like “Fiorucci Made Me Hardcore” (1999) and “All Junglists! A London Somet’ing Dis” (1994).
Listen to the song in full on Jamie XX’s official YouTube Video: