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River Island – Labels Are For Clothes

Music Track: Fever

Music Artist: Endor Feat. FERAL Is KINKY


River Island celebrate 30 years with this new advertising campaign bringing together a diverse cast and rejecting the idea of labelling. Using the hashtag #labelsareforclothes, the brand believes that ‘labelling is for clothes not people’.

The music in the advert

The music in the advert is Fever by Endor Feat. FERAL Is KINKY which is available to download from the links below.

Download track on iTunes  Download track on Amazon Music

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