The BBC’s ‘For All of Us’ campaign was a bold and uplifting celebration of the broadcaster’s incredible range of entertainment, culture, and storytelling. The advert served as a showcase of everything the BBC offers across television, radio, and online — reminding viewers of its unique place at the heart of British life.
The montage featured a rich mix of beloved personalities and hit shows, including Graham Norton, Sir David Attenborough, Sherlock: The Abominable Bride , The Night Manager, Lucifer, Sports Personality of the Year, The Voice, The Great British Bake Off, Strictly Come Dancing, and Have I Got News For You. Each clip highlighted a different side of the BBC — from gripping drama and cutting-edge comedy to live entertainment and inspiring real-world stories — all united under the message that the BBC truly is “for all of us.”
The Music in the BBC ‘For All of Us’ Advert
Song: Outro
Artist: M83
Album: Hurry Up, We’re Dreaming
Released: 2011
The soundtrack for the campaign was Outro by French electronic band M83, a piece renowned for its sweeping, cinematic build-up and emotional intensity. Its gradual rise and powerful crescendo perfectly mirrored the tone of the advert — stirring, hopeful, and full of pride. The combination of M83’s expansive sound and the BBC’s iconic imagery created a memorable and inspiring reminder of what the broadcaster brings to audiences everywhere.