The Barclaycard “Rollercoaster” advert, launched in 2010, is a vibrant and imaginative commercial designed to showcase the simplicity and convenience of contactless payments. The ad follows a commuter on an extraordinary rollercoaster journey through the city, effortlessly using his Barclaycard at various locations along the way. Created by Bartle Bogle Hegarty, the campaign employed advanced CGI techniques to bring this whimsical scenario to life, blending humor, excitement, and cutting-edge visual effects.
Set to an iconic rock anthem, the ad captures both energy and nostalgia, making it instantly memorable. It not only promotes the ease of contactless payments but also elevates the perception of banking with creativity and flair, ensuring it stood out in a competitive advertising landscape.
The Music in the Barclaycard Rollercoaster Advert
Song: More Than A Feeling
Artist: Boston
Album: Boston
Released: 1976
The choice of Boston’s “More Than a Feeling” adds a lively and nostalgic tone, perfectly complementing the playful, fast-paced visuals of the rollercoaster journey. The upbeat rock classic enhances the advert’s sense of excitement and helps cement it as one of Barclaycard’s most memorable campaigns.