This TV advert for apprenticeships is part of the Fire It Up campaign by the Department for Education. The ad features some youngsters waking ‘all fired up’ ready to take on their apprenticeship. Including the taglines “We’re not like everyone else” and “Were ready now” the government encourage youngsters to sign up to one of the thousands of employers offering apprenticeships.
The music in the advert
Music: Turn It Up/Fire It Up | Artist : Busta Rhymes (remix)
The music in the advert is the 1997 remix track Turn it Up / Fire It Up by American rapper Busta Rhymes. The remix contains a sample of the title music from the 1980s TV series Knight Rider.